About Emblaze

My career has spanned recruitment advertising, employer branding, employee benefits communication, workplace consultancy and business leadership.

Along the way, I've worked with some of the world's leading employers, building creative teams and helping organisations strengthen the relationship they have with their people.

It was during my time as a workplace consultant, working closely with senior leaders and boards, that I became increasingly interested in the effect seemingly small details can have on the success of a business. Looking beyond headlines and formal strategies, I found a fascination in the conversations, behaviours and relationships that shape the way people experience work. Those insights helped form the thinking behind Emblaze and a more imaginative approach to engagement.

A thread running throughout my career has been an interest in the relationship between people and company, identity and career, love and necessity. Alongside my work at Emblaze, I'm also a published author, using literature as another way to explore and express that fascination with human behaviour.

For over 20 years, I've worked with organisations to improve the way they communicate and connect with their people. My experience spans the full worklife experience, including employer brand, reward and benefits, retirement, talent, wellbeing and complex organisational change.

Combining strategic consultancy with hands-on communication expertise, I've worked with senior leaders to shape strategy, solve business challenges and improve the experience people have at work.

Along the way, I've spoken at industry events, contributed to steering groups and evaluated international award programmes.

After launching my own business in 2021, I integrated with Emblaze a year later to co-create the company we are today.

Clarity changes everything. Early in my career, I saw how clear, considered communication could help people make sense of uncertainty, and that insight has shaped how I work ever since. Today, I help organisations translate complexity into communications that feel relevant, real, and easy to engage with. With extensive experience across agency and in-house roles, I’ve led internal communications for a major UK retailer and for businesses in hospitality and professional services, helping them improve understanding and connection at scale. I work collaboratively and thoughtfully, shaping solutions that resonate and reflect how people actually experience work.

Communication has always fascinated me. Seeing how the right message can shape the way people think, feel and respond inspired me to build a career helping organisations connect with their audiences in meaningful ways.

With experience across consulting, marketing, events and communications, I've helped organisations bring complex ideas to life, strengthen engagement and turn strategy into compelling campaigns. I enjoy translating ideas into experiences that resonate with people and create lasting impact.

Collaboration and human connection are at the heart of how I work. I enjoy getting to know the people I work with, understanding what matters most to them and building strong relationships. I take pride in being proactive, thinking ahead and partnering closely with clients to help them achieve their goals.

I’m always looking at how things could work better. Whether it’s simplifying a complicated or fractured journey, improving the way something looks and feels or questioning whether there’s a better approach entirely, I enjoy finding solutions that make digital experiences easier and more rewarding to use.

I spend most of my time working across UX and UI, shaping user journeys, organising complex content and designing clear, intuitive interfaces. I work closely with clients to understand their objectives and what their users need, exploring new ideas and turning them into experiences that are both thoughtful and practical. I particularly enjoy presenting my thinking, explaining the reasoning behind it and seeing an idea develop into something real.

I care about the details without losing sight of the bigger picture. Good design isn’t just about making something look polished; it should feel natural to use, have a clear purpose and solve the right problem.